After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories of NFL players and first responders in its "The Team That Wouldn't be Here" campaign. Verizon worked with agency McCann and director Peter...
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January 18, 2019
Morning Digest
What marketers need to know today
Verizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl Spot
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