| | | | | #1 Viacom Plans to Launch Sports-Free Skinny Bundle Later This Year | | Speaking Monday at the J.P. Morgan Global Technology, Media and Telecom Conference, Viacom CEO Bob Bakish said that the company is in very advanced discussions to create a streaming package of entertainment channels that would be available to consumers for between $10 and $20 a month. | | WHY THIS MATTERS: Bakish said that he expected these entertainment packs to come to market this calendar year. Viacom has been left out of many of the streaming bundles that have already been rolled out. He doubted whether new offerings from YouTube, DirecTV Now and Hulu would have much appeal to what he called cord-never millennials. | 5 TAKES: MCN | Variety | The Wrap | B&C | Deadline
| | | | #2 Dish Launches on Amazons Fire TV | | Dish Network has launched an authenticated app for the Amazon Fire TV platform that supports both live and on-demand video and has integrated its pay-TV service with Amazons voice-driven Alexa platform. | | WHY THIS MATTERS: The new Dish Anywhere app for Fire TV boxes Fire TV streaming sticks lets Hopper customers watch their live TV lineup, access recorded shows and a library of thousands of VOD titles. Fire TV is the first OTT platform that supports the Dish Anywhere app. Dish customers with a Hopper or Wally and an Amazon Echo, Dot or Tap will be able to watch hands-free TV with voice control via Alexa. | 5 TAKES: MCN | Advanced Television | CNet | Engadget | CED
| | | | #3 Comcast Starts to Roll Out 4K/HDR X1 Box | | Comcast has begun to deploy a new DVR for its X1 platform called the XG4 that supports 4K and High Dynamic Range (HDR) video. Light Reading first spotted the new Arris-made device on a Comcast support page. | | WHY THIS MATTERS: Comcast appears to be seeding the market with some of these devices ahead of a larger content initiative that will take advantage of 4K, a format that packs in four times the pixel density of HDTV, and HDR, which delivers brighter, more vivid pixels. | 3 TAKES: MCN | Light Reading | Fierce Cable
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| | | | Its become increasingly clear to all of us that we need fans, not viewers. Thats a different concept in TV because TV has always been about getting as much reach as you can. I'd rather have a smaller audience that is more dedicated and that loves the products we have, versus casual viewing that may aggregate to greater reach. I think engagement is ultimately going to lead to monetization.
Turner Chairman and CEO John Martin |
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| | | | The Future of Television Is Now
By Nick Troiano, MCN (Guest Blog)
After attending last week's network television upfronts, it is hard not to recognize how advanced the business really is and how much of what we have been talking about for so long has become reality. Television is no longer just about ratings, units and GRPs, but rather about the ability to effectively utilize data and technology to target and measure more specific, granular audiences within best-in-class content and an array of alternative distribution formats. More
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