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Viacom’s New Branded Content Offering Will Help Launch M&M’s Caramel This Summer The campaign includes custom linear and Snapchat spots By Jason Lynch Viacom is debuting a new way to help brands launch their products, and it's kicking things off with M&M's largest product launch in the company's 75-year history: M&M's Caramel. Epic, the new offering from Viacom's marketing and partner solutions division, combines all of the company's capabilities: custom creative via Viacom Velocity, data solutions via Viacom...
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Nutella’s Unique Product Now Comes in 7 Million Unique Jars Ogilvy gets into artful algorithmic packaging By Tim Nudd Nutella, the hazelnut spread, has always been a fun brand (when it's not sending its biggest fan cease and desist letters). Now, via Italy, comes a fun stunt, in which the uniqueness of the product is reflected in the packaging. Ogilvy & Mather used a special algorithm--much as Diet Coke did last year, and Absolut...
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Bacardi Liberates a Caribbean Town from the Shackles of Instagram’s Boomerang Break free for the summer By Angela Natividad Summer's in the air, and with it, cold drinks, filmy cotton and tanned limbs. Just in time, for client Bacardi, BBDO New York gives us "Break Free," a wild take on Instagram's Boomerang feature. Boomerang lets you create super-short videos that do exactly what they sound like. They're GIF-like, looped scenes that, while fun to...
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360i Hires Its New Chief Creative Officer Away From Deutsch Menno Kluin brings more than a decade of experience By Patrick Coffee Digital-first agency 360i has hired Menno Kluin as its new chief creative officer. The Dentsu Aegis network confirmed the news in a blog post Monday evening approximately two weeks after Kluin announced that he would resign from his previous job as executive creative director at the New York offices of Deutsch. "[Menno has] been widely...
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Liberty Mutual Issues an RFP to Expand Its $400 Million Creative Advertising Business Review concerns insurance giant's B2C division By Patrick Coffee Liberty Mutual, one of America's largest insurance companies, has issued its first creative agency RFP in more than three years. The purpose of this move is to expand its marketing efforts in the United States by way of unspecified "new concepts." The review specifically concerns the company's personal insurance or business to consumer (B2C) unit....
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How the Top 5 Social Media Platforms Spent Their Marketing Budgets Last Year Data for Facebook, LinkedIn, Twitter, Snapchat and Pinterest By Christopher Heine Kantar Media just analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest. Facebook by far outspent its competitors in 2016, running campaigns to the tune of $80.7 million, which represents a 260 percent year-over-year increase. While LinkedIn increased its marketing spend by more than five...
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Advertising May Have a Gender Problem, but 10 Major Agencies in California’s Capital Are Run by Women How females dominate the creative community in Sacramento By Katie Richards For those working at ad agencies in sprawling metropolitan cities across the country, the narrative generally tends to be that men, more specifically white men, dominate the top rankings within creative shops. Women hold only 11 percent of all creative director positions in the business, according to The 3 Percent Conference. But take a trip...
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