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| | During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. | |
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howdy! | | This week’s Future of TV Briefing offers an updated list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. | |
| | Marketers are deploying effective and personalized shopping ad campaigns by aligning ad formats and testing strategies with stage-specific goals. | |
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howdy! | | The pitch to marketers is pretty straightforward: Don’t just buy ads on TikTok for products you’re selling elsewhere, actually sell them on the platform too. | |
| | As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns. | |
howdy! | | The Dmexco ad tech conference, which starts today, is such a colossal event that taking measure of its ups and downs is notoriously difficult. It’s a showcase of the world’s best ad tech. It’s a networking bonanza. It’s a hive of dealmaking. | |
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| | Affiliate marketing can be lucrative, but the pathways to success are complicated. One point of focus is link creation. | |
howdy! | | Athletic apparel brand Champion wants to distinguish itself from its competitors by working with content creators globally rather than locally. | |
howdy! | | An FTC paper reports that children are finding it increasingly difficult to distinguish between advertising and other forms of content, and that this phenomenon can prompt them to make accidental purchases or unintentionally share their personal data. | |
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