Good morning,

Say hello to the newest member of the North Sydney skyline: Metrics Credit Partners.

Andrew Lockhart’s $15 billion fund has slapped its logo on the business district’s tallest commercial tower – a new 50-storey skyscraper that can be spotted easily on the main road leading to the Sydney Harbour Bridge.

Street Talk understands the placement was not by chance with Metrics helping to fund the development. But like Platinum Asset Management, whose logo sits atop the ritzy Latitude complex in Milsons Point (where actor Nicole Kidman owns a handful of apartments), you won’t find a Metrics employee in the building. The non-bank lender is located a kilometre up the road in a converted terrace.

Plastering your name on a building announces somewhat of an arrival. Even the erection of the logo itself can draw attention, as Salesforce’sdid earlier this year. But it can also put a big target on your back, as PAC Capital has learnt. Pinnacle-affiliated Metrics has plenty of jealous rivals chasing its success.

CBD-side, questions are being asked about the longevity of the Credit Suisse logo atop the Gateway building at Circular Quay. UBS is not expected to substitute its own name. Macquarie has soured on the idea (at least in Martin Place), and Bank of America, Morgan Stanley and Barrenjoey are nowhere to be seen, leaving Citi and JPMorgan in the limelight.

In the wider industry, State Street holds court at MidCity and Perpetual at Angel Place, but few fund managers have claimed their piece of Sydney’s skyline, perhaps not wanting to draw unwanted attention.

• Vicinity Centres has mandated Jarden and CBRE to help it find a like-minded capital partner for a $1 billion build-to-rent focused platform.
• The Roc Partners-run Victorian Business Growth Fund has cut a cheque for insurance repair specialist Skyline Business Group.
• High staff turnover at Folklore Ventures has Australia’s venture capital sector talking.
• Buyout firm TA Associates is closing in on financial planner roll-up AZ NGA.

• SoftBank lines up Apple, Nvidia as strategic Arm IPO backers, Bloomberg reports.
• RBC‘s$10 billion deal for HSBC Canada has the green light from the competition watchdog, Reutersreports.
• Origin’sOctopus adds 2 million customers in Shell deal, writes Angela Macdonald-Smith.

Build-to-rent, where a landlord builds apartments to rent instead of to sell, is fielding a flurry of investor attention this year amid Australia’s housing supply shortages.

Click here for the latest equity market wrap.