Consumers want to feel confident in their dietary supplement choices –– especially for children’s health. Trust in the product is crucial for driving sales and repeat purchases. But are customers truly aware of the science behind the products they’re buying?

In this latest Inside the Bottle video, industry veteran Murray Clark, D.N.M., founder and president of ChildLife Essentials, shares expert insights on how to better communicate the science behind dietary supplements — so consumers feel confident in their choices. From the most important tests conducted during product development to the best ways to share clinical study findings, Murray offers strategies that can help you convey trust and boost customer loyalty.

In this video, you'll discover:

• How to clearly communicate the safety and efficacy of supplements sold in your store
• The types of product testing and research your customers care about most
• Best practices for packaging and online descriptions that make complex science easy to understand

Smart retailers work with savvy brands to share the science behind the products to help consumers make informed decisions about which supplements are clinically proven and keep them coming back for more.

Watch the video today and start communicating science more effectively.