During the holidays — and throughout the year — consumers who choose to imbibe alcoholic beverages are becoming more discerning about what they drink. They are looking for options that are better-for-you, lower in alcohol and sugar and come in a premium, great tasting package. In this video, you’ll gain insights on how Cargill is driving new innovations for this evolving beverage category.

Each month SupplySide Food & Beverage Journal (formerly known as Food & Beverage Insider) regularly features new educational content from Cargill about product formulation, new food technologies and sustainable innovations in food and beverage production. If you’re interested in learning more about key attributes in current alcoholic beverages, watch this new video from Cargill about what’s hot in the category. Cheers!