Consumer preferences for beverages are evolving as they seek functional benefits, hydration and products with low and no-sugar. Beverage brands need to be on top of these shifting dynamics to stay in the game. In this video, you’ll gain insights from Cargill’s marketing and technical teams on trends shaping the future of beverage product development.

Each month SupplySide Food & Beverage Journal (formerly known as Food & Beverage Insider) regularly features new educational content from Cargill about product formulation, new food technologies and sustainable innovations in food production. If you’re interested in learning about the additional benefits consumers want and the attributes they demand, tune in to this new video from Cargill about what’s hot in beverages.