Video: How to explain your compensation to clients | 25 passwords you should never use | Tips for engaging younger generations of buyers
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October 12, 2023
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Talking about the complexities of how you get paid can be complicated and sometimes stressful. Check out this animation for an easy, conversational approach.
Full Story: REALTOR® Magazine (10/11) 
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Supercharge Your Marketing with ChatGPT
The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time.
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Best Practices in Sales & Marketing
Weak passcodes like these can put your data and your customers' data at risk for a cybersecurity breach.
Full Story: REALTOR® Magazine (Nov. 29, 2021) 
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Mariel Pamintuan-Esguerra of The Mariel Esguerra Group shares strategies for real estate professionals to better serve Gen Z and millennial buyers, including leveraging social media and finding ways to connect and communicate.
Full Story: Las Vegas Review-Journal (tiered subscription model) (10/6) 
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Create a positive culture with this psychological tool
(VioletaStoimenova/Getty Images)
Leaders can use a classic psychology tool, Reinforcement Theory, to create a positive culture driven by transparency, rewards for a job well done and continuous feedback that can minimize disruptive behavior, writes leadership professor Ben Laker. "By internalizing and adeptly applying this theory, leaders can transcend traditional management, achieving both short-term goals and leaving a sustainable, long-lasting impact on their teams and organizations," Laker writes.
Full Story: Forbes (tiered subscription model) (10/10) 
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Real Estate Trends
Soft, strong and sustainable, organic cotton is a clear winner for your next interior design project.
Full Story: REALTOR® Magazine (10/3) 
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Successful entrepreneur Russ Weiner has been flipping high-end real estate since 2001. His strategy includes putting work into every property and using rental income to cover ownership costs.
Full Story: The Wall Street Journal (10/11) 
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Technology & Innovations
The rise of artificial intelligence-powered threats, the adoption of zero-trust architecture and securing a remote workforce are among the top cybersecurity trends. Organizations are working to adapt and evolve their cybersecurity strategies to address emerging threats, including the development of quantum-resistant encryption and focusing on supply chain security.
Full Story: Tripwire (10/10) 
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News from NAR
The 75-member group, which includes NAR members and staff, is one step toward creating a culture free of discrimination, intimidation and harassment.
Full Story: REALTOR® Magazine (10/11) 
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Fair & Equitable Housing
A bipartisan coalition of cities and states are calling on the Supreme Court to reconsider a lower court's decision on punitive measures against homeless encampments.
Full Story: Vox (10/10) 
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Legislation & Regulation
There were some differing opinions, but most Federal Reserve officials indicated that one more interest-rate hike "would likely be appropriate," according to minutes from the central bank's September policy meeting. In addition, officials agreed "that policy should remain restrictive for some time" to achieve the Fed's goal of taming inflation. Treasury yields have risen since the meeting, potentially affecting the Fed's thinking about future rate hikes.
Full Story: CNBC (10/11),  MarketWatch (tiered subscription model) (10/11),  The Wall Street Journal (10/11) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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