Video producers prepare to cancel productions, shut down studios

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Video companies are shooting videos in bulk and determining how they can handle productions remotely as the pandemic spreads.

March 13, 2020

Coronavirus has not canceled the upfronts, but it is changing the TV-and-video industry’s annual ad buying cycle. Read more below.

Upfront presentations may be dropping off the industry’s calendar, but upfront negotiations are already underway, albeit with some changes and uncertainty. Attention metrics have grown in popularity as advertisers have fled easily gamed hygienic metrics in favor of better proxies for media quality. Neither force majeure clauses nor event cancellation policies are likely to bail out publishers that might pause or cancel live events scheduled for this year. Our six-month benchmarking survey found that 53% of publishers said direct-sold advertising is a large or very large source of revenue for them. Programmatic ads are a large source of revenue for 35% of publishers, while video advertising is for 28%. Other things to know about This year's Future Leader Awards winners hail from PepsiCo, PopSugar and Allbirds. View the full list in this week's announcement here. Brands including goba Sports Group and Advantage Rent A Car are liberating their first-party data with a customer data platform. Join the webinar on March 26 at 1 p.m. EST to learn more. Sponsored by BlueConic.

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Coronavirus Fallout

Video producers prepare to cancel productions, shut down studios

Video companies are shooting videos in bulk and determining how they can handle productions remotely as the pandemic spreads.

howdy!

Coronavirus Fallout

Thanks to mass events postponements, media events stack up in the fall

As events get shifted to later in the year, Q4 looks set to be a bunfight for attendees, speakers, sponsors and available venues with capacity.

Sponsored by Hulu

Video: Agency execs say fraud is a bigger problem than brand safety

Executives from Deutsch and Ciceron tell Digiday that the ad industry has gotten better at making sure brand safety and viewability are measured correctly. The bigger problem is fraud, which remains extremely difficult to assess.

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Life Beyond the Cookie

The collapse of the cookie heightens interest in brand-uplift studies

Publishers are getting more adept at running on-site surveys and making use of panels as ad attribution comes increasingly under threat from browsers and regulators.

Sponsored by Confiant

Research: SSPs with the most malware are also the slowest to respond to attacks

When it comes to malware, new findings show huge disparities between the best and worst performing SSPs. SSPs with the highest rate of malicious impressions are also the slowest to eliminate the threats.

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Coronavirus Fallout

How ad agencies are adjusting hiring practices

The hiring process at advertising agencies is changing due to coronavirus. Using digital tests and games as well as video interviews to get to know talent is one solution. Another is to wait to hire.

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Sponsored by MiQ

Advertisers’ survey: Strategy in the age of programmatic expansion

Advertisers and agencies, tell us: As the programmatic landscape expands, what’s the proper investment mix between established platforms and newer ones like out-of-home and audio? How should your company’s investment strategy change over the next year?

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Beyond Ads

With scrapped events mounting, publishers find a key revenue diversification avenue blocked

Neither force majeure clauses nor event cancellation policies are likely to bail out publishers that might pause or cancel live events scheduled for this year.

howdy!

Video Anywhere

'It will have no impact on the marketplace': Coronavirus cancelations will test the use of the upfronts

Upfront presentations may be dropping off the industry’s calendar, but upfront negotiations are already underway, albeit with some changes and uncertainty.

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BuzzFeed CEO Jonah Peretti: ‘We’ve transformed how BuzzFeed makes money’

"Over the last three years we've really transformed the way BuzzFeed makes money," said its CEO and co-founder Jonah Peretti. The company has shifted away from native advertising and into affiliate commerce and even selling its own branded products.

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