| CAA challenged ASV to transform its pop-up activation concept to bring Reese's Book Club to the center of attention in lobbies at Sheraton Grand hotels around the globe in support of its program, “Gatherings by Sheraton, … Bringing People and Communities Together.” ASV's approach focused on creating a visually stunning and engaging environment. This involved meticulous design, engineering, custom metal shaping, and handcrafted woodworking to ensure the pop-up stood out. Key Features - Customized centerpiece chandelier adjustable to accommodate varied ceiling heights
- Book-like shelving with LED-lighting and monitor
- Warm, inviting, and comfortable furniture for conversations, reading, or relaxing
- Set up for live readings of Reese's Book Club's local authors
- Custom-built, reusable shipping crates for cost-effective worldwide shipping and storage
As your partner, ASV works with you on concepting through our strategic account leadership and experienced design and engineering teams. Our end-to-end in-house services eliminate redundancy, reduce turnaround time, and save costs of 3rd-party vendors. |
