Digital ad viewers will watch the ad, but only for a bit. Their attention starts to wander after two seconds.

In other news, NBCUniversal hosted a virtual presentation of its ad offerings for buyers, Twitter added new labels for misleading Covid-19 information and Facebook and Instagram will commemorate high school graduations with virtual ceremonies.

Need a break? Miss sports? Honor your faves in the 2020 NHL Fan Choice Awards.

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Company makes appeal to marketers during its non-upfront event.

The social network took similar steps in February with regard to synthetic and manipulated media.

As previously revealed, a multi-hour livestreaming event is set for Friday, May 15.

Resources that can be accessed safety and privately were added to the app’s Here for You feature.