howdy! | Marketing on Platforms | | | | TikTok has faced a myriad of brand safety issues. In February, the Federal Trade Commission fined Musical.ly, which ByteDance merged with TikTok in 2018, $5.7 million for illegally collecting personal information of children. | | |
| Sponsored by Permutive | | | | As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It’s crucial to know where success lies and what’s blocking it. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | For addressable TV advertising to take off, the method by which addressable TV ads are stored will need an upgrade. | | |
| Sponsored by Criteo | | | | “Hyper-targeting” and “hyper-personalization” aren’t synonymous. Clumsy hyper-targeting can overwhelm and alienate consumers. But hyper-personalized display campaigns incorporate crucial, often-overlooked factors such as timing, frequency and more. Click here to learn: WTF Is hyper-personalization? | | |
howdy! | Duopoly | | | | Last week the U.K. competition authority began three probes into Facebook, Google and Amazon over anti-competitive behavior, continuing the long-term battle European regulators have fought against the tech platforms. Here’s a look at the latest 2019 developments. | | |
| Sponsored by Braze | | | | In order to be heard, email marketers need to listen for revealed preferences while also respecting explicit user opt-ins – and sounding human. Learn more about a new study on consumer perception of brand humanity here. | | |
howdy! | The GDPR Impact | | | | The ICO wants to bust any misunderstandings around how and where cookies can be used in advertising and other online services. | | |
howdy! | The GDPR Impact | | | | “We’re looking to the future, and context is becoming a more important currency. The assumption is that contextual targeting will become increasingly important in a world where user-level data has been reduced.” |
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