License Global Presents: Vince Klaseus Talks the Power of Universal
Vince Klaseus discusses the formation of Universal Products & Experiences and how overseeing the merger of two key divisions enables Universal to deepen its connection to fans both inside and outside the theme parks.
- Can you provide details on the creation of Universal Products & Experiences? Why is now the time to merge the two legacy groups?
- How did Universal Brand Development and Universal Parks & Resorts Merchandise Group operate independently prior to the merger?
- How will this merger change business as usual?
- Will the merging of these divisions to form Universal Products & Experiences infer that experiences will have greater weight for Universal moving forward?
- When can we start to see efforts from this merger reflected at market or in product roll-outs?
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