The tech company makes PR an essential part of early product development—and asks everyone to participate in the process of explaining value to customers.
The lighting company and Marcus Thomas created a cohesive content strategy to drive awareness. These efforts earned first place in the Content Series category of PR Daily’s 2020 Content Marketing Awards.
Working from home has its benefits, but not being in person can make it hard to stand out from the crowd. Here’s how to be more proactive about pursuing professional development–even in a virtual setting.
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.