Virtual event: Advertiser strategies for intraday optimization

Making decisions informed by data is mission-critical for advertisers striving for success on Amazon.

Shopping behavior on Amazon varies throughout the day, and marketers spend significant time changing bids to maximize their budgets — but there are few ways to measure how this impacts campaign performances. One response has been intraday optimization, which helps inform actionable insights, shaping advertisers’ strategies to boost profitability and sales.

To learn more, join this live webinar with Cindy Li, data strategist at Perpetua and Noah Jones, lead retail media analyst at Momentum Commerce on September 28 at 1 p.m. EDT as they explore how advertisers are optimizing campaigns throughout the day by leveraging hourly campaigns and share of voice data in new ways. Register for this webinar to learn:

Sponsored by: Perpetua