Loading...
Testing strategies have been a part of the marketing toolkit for some time, whether it’s an email headline or a social media CTA, it’s natural — and vital — to test what’s most effective. As video dominates digital content in 2023 and beyond, going beyond A/B testing to establish a multivariate testing platform will be essential to help brands break through the noise as TikTok’s popularity continues to rise and CTV’s seemingly limitless capabilities expand. Join Catharine Meketa, managing vice president at QuickFrame by MNTN on January 24 at 1 p.m. EST to learn how marketers are establishing a feedback loop of data that can be used for all of their annual campaigns and why video testing allows them to iterate and improve upon creatives mid-flight. Register for this virtual event to learn: How to build a multivariate testing plan The relationship between video production and testing strategiesThe benefits multivariate video testing provides brandsSponsored by: QuickFrame by MNTN REGISTER NOWCan't make the webinar? Register and we'll send you an on-demand recording after. Share Tweet Share Forward
|
Loading...
Loading...