Good morning Marketer, virtual events are here to stay.
We asked Sharat Sharan, co-founder and President-CEO of virtual experience platform ON24, for his reflections on the current digital event environment. “In these unfortunate times, when the physical world has gone on pause, you have organizations which need to generate pipeline and demand, and that has driven momentum for our company,” he said.
ON24 – which saw rapid growth this year around virtual events and webinars – this week announced the launch of ON24 Conversion Tools. It’s a set of solutions designed to support insights into buying signals and enable sales teams to prioritize and personalize interactions with leads. These tools join the existing set of ON24 Engagement Tools which track audience engagement with virtual content through polls, surveys, Q&A, etc.
The accelerated evolution of the digital experience and event space could hardly be more evident. The question is whether the acceleration will be reversed if and when the pandemic ebbs. For now, brands and organizations can expect virtual event capabilities to become more sophisticated and robust – not just with a platform like ON24, but across the virtual event tech market as a whole.
There’s more below, including a look at Facebook’s new cross-app communication feature.
Taylor Peterson,
Deputy Editor
