Content commerce is the mix between content such as an article, image, video or other text and shopping — offering people the ability to check out directly from content without leaving a publisher’s site.

Join this new webinar on March 30 at 2 p.m. EDT hosted by Digiday and featuring Mikaela Jaconelli, head of sales at Tipser and Jason Wagenheim, president and chief revenue officer at Bustle Digital Group as they unpack the new Digiday and Tipser 2021 content commerce report, including:

What more than 70 publishers, brands and advertisers say about how shoppable content is driving new revenue and effective product positioning
How and why consumers are leading the content commerce trend, and why brands and publishers need to get on board
Key differences between affiliate marketing and content commerce, and why affiliate marketing’s role in the marketing mix is transforming as shoppable content expands
The challenges that brands face with content commerce — and how to overcome them