The spot follows Visa's announcement of a 5-year US Soccer Federation sponsorship.

For Kenya Hardaway, the experiential launch event for the FX show Pose was some of the most rewarding work she's ever done and ended up being so much more than a party. The immersive Harlem event celebrating the underground ball culture of the 1980s was part of what led to her 2018 Brand Genius Award in the Media category and what set a new standard for authentic and community-fueled brand events.

There needs to be a combined effort of people, processes and tech.

Not enough marketers are making an effort to know their consumers.

Internal teams like Target's Roundel are brands' new weapons.

A growing body of evidence shows why Gen Y consumers aren't ideal: because many of them are broke

Consumers can now sell small items, from bath towels to wallpaper