| Marketing on Platforms | | | | The Hershey’s Company is moving more of its media dollars to OTT and e-sports as it moves them away from linear television. The 125-year-old company has more than 80 brands and needs to reach nearly every consumer in the U.S. | | |
| Sponsored by PubPlus | | | | The advertising environment is transforming, pushing publishers to find new revenue streams, such as e-commerce, affiliate partnerships, subscriptions or events. But for publishers who profit from paid content distribution on social and native channels, it’s a path that carries several challenges. Sponsored by PubPlus | | |
| Audio Anywhere | | | | The show, “Single, Swipe, Repeat,” is the centerpiece of Tinder’s first-ever advertising program with Cosmopolitan. | | |
| Sponsored by Braze | | | | In today’s fast-moving, digital-first world, understanding how to engage your customers with the most effective technologies and solutions is key to your brand’s long-term success. But many brands lack the nuanced understanding needed to build out a modern marketing strategy. | | |
| Video Anywhere | | | | “Broadcasters across Europe should set aside their animosities and start working together in a much more meaningful way,” said Mertijn de Nooijer, OTT director Europe at M7 Group. | | |
| Sponsored by FreeWheel | | | | At Cannes, industry pros are focused on bringing addressable advertising to fruition. That means going beyond the same old reliance on all-male thought leadership. Learn more here. | | |
| The GDPR Impact | | | | While these individual privacy bills are unlikely to pass into law, they offer a glimpse into what a federal privacy law may cover. | | |
| The GDPR Impact | | | | “I have heard that the ICO will be issuing warnings first, then leave an informal buffer of a few months before issuing fines. Being in contempt of this and showing an arrogant and defiant approach will just create further damage to an industry whose credibility is through the floor.” |
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