A clear visual hierarchy guides the eye to the most important elements on the page. It can be created through variations in color and contrast, scale, and grouping.
Onboarding instructions that users must digest before they start using an app or other product require attention and effort, and thus reduce usability. They should be avoided as much as possible.
Our user research revealed 5 key reasons people have unfollowed a company's social media accounts. The study also found tips to reduce unfollowing behaviors.
