| | | | John,
You can’t optimize what you can’t see.
Too often in marketing we take a myopic view. We only look at what’s in front of us. A single ad. A landing page.
But this way of working does not replicate the customer experience. There may be a step before, a step after, or both. So to truly get strong results from your marketing, you must Visualize the Conversion Journey.
Read on for ideas to improve your marketing vision.
Here’s to your success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
| | |
|
