To help kids who stutter, Vodafone developed "Get the Flow," a free Android app that channels the rhythm and flow of rap music. The European network provider worked with DDB & Tribal Amsterdam on the project, part of its broader "Powerful Connections" program that shows technology improving people's lives. "Stuttering holds these kids back from...
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Advertising & Agency Daily
May 10, 2017
Your overview of the agency world
DDB & Tribal Amsterdam drops a beat
By David Gianatasio
To help kids who stutter, Vodafone developed "Get the Flow," a free Android app that channels the rhythm and flow of rap music. The European network provider worked with DDB & Tribal Amsterdam on the project, part of its broader "Powerful Connections" program that shows technology improving people's lives. "Stuttering holds these kids back from...
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Furniture bears witness
By Angela Natividad
Promoted Content by Rocket Fuel
Collaboration between people and technology
Happy accidents from four real families
By Tim Nudd
Carter gets his ‘nuggs’ after setting a Twitter record
By Christine Birkner
Myriad individuals sport retailer's clothes in push for inclusion
By Gabriel Beltrone
Gap is continuing to celebrate the diversity of the young people it wants to buy its clothes. A new print and video campaign, titled "I Am Gap," from Untitled Worldwide takes a look at a range of personalities--found via street casting, rather than via a modeling agency--that the clothing retailer hopes captures the spirit of...
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Amid Uber's woes, ride-share rival will focus on emotional connections
By Patrick Coffee
The ride-share industry has run into some bumps along its path to remaking the business of transportation around the world. The sector's already tense competition only heated up in recent weeks as China's Apple-backed Didi Chuxing scored a record $5.5 billion funding round after effectively blocking Uber's mainland expansion efforts. Gett also acquired smaller rival...
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Brandhouse flips the script for Interflora
By David Gianatasio
For "The Great Mom Experiment," flower delivery network Interflora assembled a diverse group of people and asked them to write letters to their mothers expressing their feelings of love and appreciation. Next, these folks read the letters aloud--as their moms, unbeknownst to them, watched and listened from another room. So, what we have here is...
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AlmapBBDO's ambitious audio promotion
By Angela Natividad
AlmapBBDO has done it again! For its client Getty Images, the Brazilian agency has spent the last few years making in-depth, academic use of the company's massive assets (most of us don't even make it past the first page). Its 2012 campaign, "From Love to Bingo," used 873 Getty archive stills to tell the story...
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Inflaming public opinion of 'corrida'
By Angela Natividad
In 19th-century England, before social media became our bloodsport of choice, people used to gather 'round to watch something called "bear-baiting," which involved a dude (or sometimes another animal, like a dog) tormenting a chained-up bear, usually until something (or someone) got wounded or died. Decidedly archaic, right? Fair enough. But it turns out sports...
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You'll spit out your beer
By Angela Natividad
An ad can be good or bad. It's subjective. But once one gets to be universally lauded--especially in comparison to something universally despised--it becomes ripe fruit for parody and critique. (Because we're never allowed to love or hate something without being asked to think about it. #SAD.) In this spirit, Nehemiah Markos and Jed R....
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