Your stats round up for this week features CX, the gaming industry and marketers’ top objectives. Plus we find out how many voice queries came through Baidu's virtual assistant in 2019.
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi. She spoke to Econsultancy about how she came to work in influencer marketing, innovative campaigns that have caught her eye, and her advice for a new marketer starting out.
A Marketer’s Guide to Augmented Reality (AR) This guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
Segmentations and Personas - Best Practice Guide This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
