Corporate storytelling when the story is difficult: Volkswagen’s reckoning with its dark past

Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.

New social media features and updates to know this week

New updates from YouTube, Instagram and more.

When PR stunts go wrong -- or very right

Carrying out a successful PR stunt is one of the trickiest feats in the biz. But it can pay off.

The Scoop: Washington Post journalists find skeletons in the closet of new leadership

Plus: Barclays pulls out of U.K. music festivals after protests; surgeon general seeks warning label for social media.

What communicators wish the C-suite knew about their work

Among the top answers: PR takes time and good comms requires early access.

Partnership is allyship: NYC Pride’s Sandra Perez on meaningful Pride integrations

Perez keynoted The PR Museum’s “Pride, Prejudice and Politics” virtual event.

The Scoop: The trouble with political influencers

Plus: Tyson Foods suspends CFO after second incident; Republicans try to ban federal DE&I programs.

How I Got Here: Mekky Media’s Michelle Mekky prioritizes mental health to stay inspired

Michelle Mekky shares why PR is more than good writing.

‘Love is for everyone’: Consistent diversity and inclusion messaging across platforms

Hallmark Media explains how it shares the love with everyone.

The PR maturity curve

Charting the maturity curve through the career of Taylor Swift

By the Numbers: These are the social media apps Americans use most for news

But few people actually head to social media looking for news.