Hi John,

A recent survey of 120 B2C brands uncovers the key challenges organizations face in delivering seamless mobile experiences, even as mobile becomes increasingly critical.

In our report, "The State of Mobile Strategy, and 3 Steps to Avoid Fragmentation," you'll learn:

• Multiple teams managing mobile creates fragmentation.
• Insufficient data access hampers personalization.
• Resource constraints limit strategic execution.
• Technology gaps prevent unified experiences.
• Organizational misalignment impacts customer engagement.

Find out how top brands are overcoming these barriers to create cohesive mobile strategies.

GET YOUR COPY

Sincerely,
Arielle Feger
Senior Analyst
EMARKETER 

Created together with Airship.