| YEAH, WE THOUGHT SO. KEEP READING! |
The world of sports is always evolving, with more players entering the market, and advertisers paying top dollar to get in front of the right audience.
Because of those factors, every smart marketer is obsessed with: - Strategy for the rest of 2022 into 2023
- Managing Partnerships
- Attracting fans - and keeping them
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| That’s why you’ll want to join us virtually on May 24th at the CMO Exchange from 1-5PM ET, to take away actionable learnings from leading thinkers and doers in the business. Conversations include: |
| CMOs from the NFL, NHL and NASCAR reveal how they’re re-strategizing in a post-COVID lockdown world, shoring up experiential plays for in-person fans and maximizing the value of live activations. |
| Marketing heads of UFC, Riot Games, and WNBA discuss how they’vedefied audience erosion and competition to present some of the hottest programming in the world. Delivering desired demographics by promoting lifestyle, these executives will share the art of creating culture and building community for three very different brands. |
| Top marketers from Chipotle, New Balance, and Heineken dissect the new rules for partnerships and how their brands are using sports to drive revenue, build loyalty and engage audience. |
| Overseeing a rapidly changing media landscape, CMOs from FOX Sports, NBCUniversal and ESPN discuss the new realities of mass media, how they’re leveraging data, where they see growth opportunity - what keeps them up at night. |
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