Dear John, Midlevel donors are a small but important group who give a significant share of revenue to many nonprofits. Plus, theyâre loyal: Research shows that 75 percent keep giving year after year. Yet these valuable individuals often get overlooked because their contributions donât fit into major gifts or annual giving programs. How can you inspire these key supporters to give and get involved? I'd like to personally invite you to join us on Thursday, October 8, at 2 PM ET for the Chronicle of Philanthropy webinar, Cultivate Midlevel Donors. Youâll get helpful advice and real-world examples from two senior fundraisers who run successful midlevel giving programs: - Andrea OâBrien, Senior Director of Donor Relations, The Wilderness Society
- Barbara Camick, Director of Annual Giving, Best Friends Animal Society
During this 75-minute session, they'll share proven tactics to attract middle donors and hold onto them for the long haul â despite the economic and health crises. Even if you donât have a strong midlevel program, theyâll offer simple steps you can take right away to nurture these supporters and boost giving. Register today to save your seat and get the early-bird rate. This webinar is produced with support from iDonate. Sincerely, Nicole Wallace
Features Editor Chronicle of Philanthropy
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