5 things you need to know | |  | "We want to engage people where they want to be engaged." Vox Media chairman and CEO Jim Bankoff doesn't care where you read Vox stories, as long as you read them. | |  | Google's new "My Activity" page, where users can now view their entire Internet history, could represent another step toward the perfectly personalized ad. Here's what brands and normals need to know. | |  | Hulu's social media manager takes us through a recent typical day in her life, from building an audience for Hulu originals to figuring out the service's plans for Facebook Live. | |  | Is advertising all just a big waste of space, time, and money? It's a question Copyranter asks this week: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. "Does any of it work?" | |  | Kim Kardashian drove GQ's biggest days of online traffic, ever. Here's how. Spoiler alert: It involves Kim Kardashian. | |
 Lucia Moses Jim Bankoff doesn’t care where you read Vox Media’s stories, as long as you read them. |
| | | Garett Sloane Google's new activity audits, made available for users to view their entire internet history, represent another step toward the perfectly personalized ad. It is Google's latest move to catch up to Facebook in the one area it has held back, using highly personal information for the most accurate marketing messages. "This is a precursor of things to come. Google is just starting to bring together its best assets and data across all platforms to allow targeted personalized messages," said Jared Belsky, president of 360i. |
| | | Mark Duffy Advertising may or may not be dead, but in almost all of its current forms, it sure as shit ain’t working. | | | | Jordan Valinsky As a social media manager for Hulu, Lindsey Pearl faces a unique challenge: Engaging a fan base that already has other places to talk television. She’s in charge of Hulu’s social media, promoting its slate of originals and programming from other networks. Since established shows already have social media presences, Pearl uses the Hulu brand to engage them even further using a unique voice and interaction. |
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| | | Jemma Brackebush Kim Kardashian’s cover story and photoshoot resulted in men’s magazine, GQ’s two biggest days of online traffic in the publication's history. It took a multi-platform approach and had a rolling release of content across different platforms to purposely drive its digital presence. Digiday speaks to Jim Nelson about its approach. |
| IBM Marketing Cloud In this all-in-one behavioral marketing strategy session, IBM's Jodi Wearn will teach you how you can start personalizing your customer communications to drive more conversions now. You will learn which data matters most for personalization on each channel and how to tie it all together, how automated personalized campaigns can free your team up to start thinking strategically again, key engagement metrics for everything from email to mobile to point-of-sale, plus case studies from major brands that have zeroed in on exactly what their customers were looking for. Watch this jam-packed strategy session when it’s most convenient for you. Sponsor content by IBM Marketing Cloud. |
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