Vulnerable component in IoT devices poses 'supply chain risk,' Microsoft says

Today’s prize (a muted ‘hrmph!’ and a solemn nod) for best headline goes to Devin, and given that we’re sneaking up on Black Friday, we have some of the best tech deals collected for you.Â

I know we try our hands at gratitude every day, but here in the U.S. it’s Thanksgiving tomorrow, and the two of us are giving thanks to all of you for following along with our crazy journey in the murky world of tech this year. We’re also thankful for a long weekend. No newsletter for a few days, so we’ll catch y’all on Monday! – Christine and Haje

The TechCrunch Top 3

The NFL is partnering with AWS to gain a better understanding of every facet of the game

Sponsored by Amazon Web Services

Data scientists are fast becoming football’s new MVPs as the NFL uses data to explore the seemingly endless possibilities for improving the football experience for its players, teams, and fans.

Learn More

Startups and VC

Harvey, a startup building what it describes as a “copilot for lawyers,” today emerged from stealth with $5 million in funding led by the OpenAI Startup Fund, the tranche through which OpenAI and its partners are investing in early-stage AI companies tackling major problems, Kyle reports.Â

And here are five more to tide you over till Monday:Â

4 ways to use e-commerce data to optimize LTV pre- and post-holiday

E-commerce startups make as much as one-fifth of their yearly revenue in the two months after Black Friday/Cyber Monday. But how can brands convert shoppers who respond to a holiday promotion into repeat customers all year long?

Dan LeBlanc, the CEO and co-founder of data and analytics Daasity, has written a detailed strategy guide aimed at helping marketers boost ROI and create a cohort analysis that tracks lifetime value against customer acquisition cost.

“Consumer brands who know how to use their data to maximize LTV will win the holidays and set their brand up for growth well into the new year.”

Three more from the TC+ team:

TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!

Big Tech Inc.

With tomorrow being a federal holiday in the United States, most of us will be at home in food comas, so let’s talk about what to watch on television and listen to, shall we? If you are dying to see if the new “Star Wars” story, “Andor,” is for you, but not sure you want to put down the green for Mickey’s streaming app, Hulu has you covered — you can stream the first two episodes, Lauren writes. Now, if you’re a big “Severance” fan and anticipating Season Two, you’ve probably wondered what music your “innie” and “outie” selves might listen to. Lauren also wrote about online store Mondo having exclusive “Severance” vinyl records on sale, one for each of your selves.

And now we have four more for you:

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