Wacoal and Lively's Intimate Partnership

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition

go deep into her journey and her decision process to hire a CMO

They need to join the fight in vocal, active ways

The staying power of a 46-year-old game

Otherwise there’s a risk of losing consumer attention

Unless it’s intrinsically linked with their mission

Fast food chain had predicted the debut by year's end

There’s no worry of bots or fraud in out of home