Privacy continues to be a big part of the conversation with any communication between brands and their customers. What brings the temperature down is value, specifically the value of a smooth, rewarding customer experience. That’s why there’s good reason to believe that rich messaging, or RCS, will become more relevant to U.S. marketers in the coming months — especially because Apple indicated it will include the format in this fall’s iOS update. Today, we run through all the details on RCS so mobile marketers will have a game plan ready.
Also, today, managing editor Constantine von Hoffman provides this week’s roundup of new AI-powered releases, and shares findings from a study of genAI usage and awareness.
Chris Wood
Editor
