Wake up call for content marketers, COVID-19 is still here Online marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they may face a rude awakening soon.
ClickZ Daily: November 12, 2020 |
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| Good Morning! According to Interteam Content Services’ Dan Gerstenfeld: Online marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they may face a rude awakening soon. He writes: This is also a great opportunity to further align your content marketing strategy with your company’s overall strategy. Your digital marketing unit – or agency if you outsource your activities – should be involved in the decision-making process and the outline of the strategy for post corona days. Also Tatiana Afanasyeva, VP of Marketing at Lob. shows why brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. “The growing problems with successfully reaching customers through electronic channels has made offline communication highly attractive to retention marketers. Offline channels like direct mail are increasingly programmatic marketing systems for holistic, omnichannel campaigns,” says Tatiana. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Content Marketing Dan Gerstenfeld Online marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they may face a rude awakening soon. |
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Digital Marketing Tatiana Afanasyeva Brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. Read more |
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