If you can’t bring attendees to South by Southwest in Austin, Texas, why not bring Austin to them? Undeterred by the challenge of creating the usual immersive experiences at the event, SXSW organizers worked with social XR events studio VRrOOm to recreate Austin—with a fantastical, colorful aesthetic and wondrous features—so that attendees can walk its streets virtually via PC, PCVR or Oculus Quest to attend events, panels, meetups, special events and films. Get a sneak peek at the experience.

Goose Island beer and Cadbury Creme Eggs have formed an unlikely—and some might suspect unappetizing—alliance with a limited edition beer celebrating the candy brand’s 50th anniversary. The Golden Goo-Beer-Lee Creme Stout is part of the larger “Golden Goobilee” celebration that kicked off at the beginning of 2021 and is slated to last all season. But what does it taste like? Here’s a sampling.

Social tokens can offer brands an alternative to swag and other audience engagement items that actually delivers a credible promise of reinvestment and liquidation—something consumers can trade for services. Tech company Rally aims to be the ultimate platform for branded and personalized cryptocurrencies‚ allowing brands to mint virtual coins in their name and create an element of collectibility. Learn how it works and what opportunities await.

For the first time ever, our #ChallengerBrands summit went global, featuring speakers from five different regions around the world: Latin America, the Middle East and Africa, Europe, India and South Asia and Asia Pacific. Now, we have all of these sessions available for anyone who’s always dreamed of travel the world—marketing style. Set off on an inspiring and informative journey—watch all of the sessions here.

After departing from her role as global CMO of Salesforce earlier this year, Stephanie Buscemi has announced she’s moving over to event streaming platform Confluent to act as its CMO.

Joe Ortiz, currently svp and head of marketing and brand at NowThis, is heading to Freeform to serve as svp of content marketing after the role has been vacant for months.

Briefly:

• MDC Partners Takes Q4 Organic Revenue Hit
• United Soccer League’s Cory Bernstine on Coaching Tomorrow’s Sports Marketers
• The Washington Post Amps Up Its App Strategy to Drive More Subscribers
• Instacart Bags $265 Million in Consumers’ Love Affair With Online Grocery
• South China Morning Post’s Digital Revenue Fell 25% After Leaving the Open Exchange 
• MediaMath and LiveIntent Ink ‘NonID’ Partnership
• Vungle Buys GameRefinery as Post-IDFA Era Draws Closer
• Walmart Makes a Bigger Play for Brand Ad Budgets

The #PainStories campaign, from Essity, creative agency AMVBBDO and PR agency Ketchum, raises awareness about endometriosis and includes an online “pain museum” and an illustrated “pain dictionary,” to communicate the intensity of the condition. Discover features from the campaign, and find out why it’s so critical.

The health and wellness space is always changing. Catch up on everything from mental health to physical fitness with obé co-founders Ashley Mills and Mark Mullett, Al Harrington of Viola Inc., and Dr. Mark Hyman at Adweek’s Elevate: Health and Wellness on March 10. Register for free today.

Barely mentioning its name, plant-based brand Strong Roots builds intrigue through satire.

MyHeritage's new AI-powered tool brings historical photos to life.

It's part of the location-based digital video network's Women's History Month initiative.

Sunday night ceremony lost nearly two-thirds of its audience from a year ago.

Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird are co-founders of Togethxr.

It includes products, tutorials and workouts.