Sports media is betting big on sports gambling this season. Over the past 12 months, several large sports media brands, including NBC Sports, CBS Sports, ESPN and Bleacher Report have signed partnership deals with sports books including DraftKings, MGM and PointsBet. While not every deal is structured the same, the largest arrangements are potentially worth hundreds of millions of dollars. Read more below. - Sports media's embrace of gambling was expected from the minute the ban on sports betting was overturned in 2018, and most of these deals were in the works well before the coronavirus hit.
- In the latest edition of our Confessions series, we hear from one agency exec who says that the “times are tough” excuse isn’t cutting it anymore.
- Live sports on TV remains the best option for advertisers to reach a large number of people at the same time, but viewership has fallen short of advertisers’ expectations, according to agency executives.
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| Publishing in the Platform Era | | | | Over the past 12 months, several large sports media brands have signed partnership deals with sports books | | |
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howdy! | The Confessions | | | | In the latest edition of our Confessions series, we hear from one agency exec who says that the “times are tough” excuse for late client payments isn’t cutting it anymore. | | |
| Sponsored by BodyBlock | | | | In this survey for apparel retailers and brands, we’re exploring the challenges around accurate sizing and fit for digital customers, including the tools, technologies and strategies that brands are using to help online shoppers find exactly the right size. Take the survey for a $5 Starbucks gift card, and we’ll send you the results. | | |
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howdy! | Business of TV | | | | TV sports viewership has fallen short of advertisers’ expectations, putting networks on the hook to make up for the shortfalls. | | |
| Sponsored by HubSpot | | | | As B2B events go digital, organizers are taking a cue from Netflix, YouTube and other entertainment platforms to create customized, interactive content experiences for virtual attendees. | | |
howdy! | Beyond Ads | | | | Publishers are building new content products that give audiences more health and wellness content and advertisers more partner opportunities. | | |
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| Sponsored by Vevo | | | | A new study demonstrates that multicultural CTV audiences are more attentive to content — and more receptive to ads — when that content is culturally resonant. | | |
howdy! | Business of TV | | | | TV networks are finally expanding their streaming pitches beyond the people who subscribe to traditional TV. | | |
howdy! | Going Global | | | | The brand’s focus is covering the upcoming election, building up the leadership team and creating an aggressive three-year growth plan. | | |
| | | | | Pre-launch research for BET+ found a lot of demand for content focused on Black stories and experiences, but 'the supply is not quite right.' |
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