Walmart can now sell physical goods directly to users inside Roblox, marking what could be a watershed moment for Roblox's ambitions to become an all-encompassing destination for virtual life. Additional coverage: - Trading partners such as Magnite, PubMatic, and Index Exchange have returned as part of MediaMath's relaunch under the Infillion banner.
- The CMA has more concerns than ever. Its latest report outlines over 79 of them — quite a leap from the 39 listed in the January update.
- Sir Martin Sorrell's agency network Media.Monks is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate. More in this Digiday+ Media Buying Briefing.
- The rumor mill is up and running about the fate of TikTok's ownership in the U.S. after President Joe Biden signed the “divest or ban” TikTok bill last week.
- Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation issue.
- Flush with new funding, AI search startup Perplexity hopes to build more momentum with a new offering called Enterprise Pro.
- When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.
- Giants like Google, Meta and Microsoft say investors and advertisers might have to wait longer for AI to generate a better return on investment.
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| Top Stories |  | | Ivy Liu |
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| | | | | Roblox first teased the launch of e-commerce during November’s Roblox Investor Day, and the Walmart experience is a pilot test that will run through the month of May. During the pilot test, Roblox will not receive a cut of item sales, with all revenues going directly to Walmart. | | |
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howdy! | | | | | Trading partners such as Magnite, PubMatic, and Index Exchange have returned as part of the DSP’s relaunch under the Infillion banner. | | |
| | | | | Marketers are developing campaigns that resonate with their target audience no matter where they appear by employing a digital-forward, multi-platform mindset that leverages brand-suitable talent. | | |
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howdy! | | | | | The CMA has more concerns than ever. The latest report outlines over 79 of them — quite a leap from the 39 listed in the January update. | | |
| | | | | Brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to build the best media mix and drive growth. | | |
howdy! | | | | | Sir Martin Sorrell’s agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it’s affecting the agency’s ability to operate. | | |
| Advertisement |  | | |
| | | | | Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income. | | |
howdy! | | | | | The rumor mill is in full force despite ByteDance stating it would rather shut down the app in the U.S. than sell it. | | |
howdy! | | | | | Flush with new funding, the AI search startup hopes to build more momentum with a new offering called Enterprise Pro. | | |
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