howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | At the Digiday Brand Summit in Napa, California, brand marketers gathered to discuss exactly what tactics they’re employing in attempt to take back control — from building in-house teams to finding and articulating their brand purpose, as well as cleaning up their data marketing efforts. | | |
| Sponsored by Tune | | | | For brands looking to drive both incremental users and profit, partner marketing might just be the answer. | | |
howdy! | Publishing in the Platform Era | | | | Struggles with data, skirmishes with editorial staffers and haggles over resources dominated conversation at day one of the Digiday Publishing Product Leaders Retreat. | | |
| Sponsored by Hightail | | | | Brands, marketers, agencies and publishers rely heavily on creative assets. We’d like to know more about your company’s creative collaboration process. | | |
howdy! | Modern Retail | | | | Like other digitally native brands, ThirdLove is opening its retail store to get in front of customers they weren’t reaching online through marketing efforts, or because they didn’t want to shop a brand for the first time online. By opening a store now, ThirdLove is catching up to other direct-to-consumer brands that have already tested temporary retail stores and are opening permanent ones. | | |
| Sponsored by Criteo | | | | Marketers gravitate to opportunities that are available through Facebook and Google, but these closed ecosystems are creating challenges for those seeking transparency in their ad spend — and can even lead to customer alienation. Sponsored by Criteo. | | |
howdy! | Publishing in the Platform Era | | | | Vox Media and The Washington Post are pouring resources into their respective CMSes, Chorus and Arc, hoping to carve out a dominant position among publishers and brands. | | |
howdy! | Beyond Ads | | | | To its credit, HQ trivia has made millions of dollars in revenue over the last year, unlike many consumer app startups that leave that for much later. |
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