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| Top Stories |  | | Ivy Liu |
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| | | | | Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space. | | |
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howdy! | | | | | The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. Here’s what both parties argued. | | |
| | | | | Building loyalty among new holiday customers through personalized follow-ups and loyalty incentives ensures sustained revenue for brands. | | |
howdy! | | | | | Michael Komasinski takes the reins, having to master trans-Atlantic relations, ride the third-party cookie roller-coaster, and tackle some M&A quandaries. | | |
| | | | | AI agents provide marketers with a new opportunity to reduce the distance between data and action at a time when intelligence without action is wasted. | | |
howdy! | | | | | This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year. | | |
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| | | | | As advertisers face challenges in devising, designing and deploying ad creatives, they turn to creative transformation to replace the manual processes that can lead to burnout or be challenging for smaller teams to accomplish. | | |
howdy! | | | | | Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere. | | |
howdy! | | | | | DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini. | | |
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