When most people think of the skincare market, they think of female-oriented products, since women are more likely to have skincare routines than men. But, according to Oars + Alps CEO Mia Duchnowski, men's skincare is a $10 billion opportunity for the firms that find a way to tap into it — and she’s determined to be one of the brands that does. And with the growing popularity of DTC channels — and deals at Ulta and Target — the two-year-old brand has made swift progress. |