Kroger debuts private ad marketplace for CPGs
Supermarket News Daily

OCTOBER 21, 2021

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CENTER STORE

Consumer spending in key center store categories remains elevated

Breakfast at home continues to grow, while the baking craze has plateaued

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NEWS

Walmart plans new high-tech perishables DC in South Carolina

Automated fresh/frozen food facility would be retail giant’s largest grocery distribution center

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MARKETING

Kroger debuts private ad marketplace for CPGs

New Kroger Precision Marketing service helps marketers optimize performance against in-store and online sales

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CATEGORY SPOTLIGHT

The right mix of product and knowledge can drive seafood success

Seafood sales are climbing, but operators still must overcome merchandising obstacles if they are to maximize category revenues

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