There’s a reason journalists think PR pros spam them. Here’s how to change their minds, build better relationships with the reporters you pitch—and a better collection of clips.
Gillian Small PR faced competition for consumer attention in a tumultuous news environment. Its work has earned first place in the ‘Grand Prize: Media Relations Campaign of the Year: Under $10,000’ category in Ragan’s 2021 Media Relations Awards.
A former reporter with the BBC and now a senior advisor at the UN Foundation talks about how media crosses continents to cover some of the biggest stories of our time.
