Walmart's New Delivery Dream; Plus NightFood’s Nighttime Fixes Ice Cream; And Economic Turbulence Could Chill Spending Surge | | | | | | | | | | | | | NightFood: And Making Ice Cream A Healthy Midnight Snack | | Americans spend $50 million a year on snacking before bed — an activity that is both bad for their health and disruptive to their sleep. NightFood founder Sean Folkson believes his firm has cracked the code on doing it better — offering up snacks, and soon ice cream, that taste good but won’t leave the consumer feeling sorry or sick the next morning. | ` | |
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| | | | | | | Rinse And Repeat? Laundry As A Subscription | | Laundry companies have long offered pickup and delivery services, but startups are disrupting the space with new business models. California-based Rinse, in one case, is offering customers a subscription offering with regular pickups and deliveries. Rinse Co-founder and CEO Ajay Prakash explains how his service works — and why he decided to charge by the bag instead of the pound. Read More... | |
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| | | | | How Far Can Dynamic Pricing Go in 2019 — And Where Might it Stumble? | | Dynamic pricing is nothing new, but the frequency of price changes is increasing online, and the coming year promises to bring more use of the practice. Also, smaller online sellers are more often using repricing software to win the buy. But there is a danger in racing to the bottom when it comes to prices. Read More... | |
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| | | | | | Keeping Track Of Consumer Context | | “Contextual commerce” may be a favored buzzword as 2018 closes down, but the fact that it’s easy to say doesn’t make it easy to do. Consumers may be more likely to buy if presented with the right context for conversion — but merchants don't always know how to build the right context. Read More... | |
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