Social media marketing

How TikTok is transforming brand advertising

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform.

Marketing technology

Balancing storytelling, culture, martech and AI for long-term profitability

See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.

Content marketing

What makes content go viral, backed by research

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.

Data management platform (DMP)

Breaking data silos: Digital marketer’s checklist for strategic data collaboration

Actionable tips for digital marketers from Lotame’s State of Data Collaboration Global Report

Content marketing

Content optimization checklist

Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility.

Marketing technology

The 14 HubSpot updates from October 2024 you don’t want to miss

We’ve distilled HubSpot’s 92 updates for October into the 14 most impactful changes for managers and admins.

MarTech Conference

Want to speak at MarTech? Submit your session ideas now for the March 2025 online event!

We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics.

MarTech intelligence reports

Marketing automation platforms buyers guide

Whether you’re a new user looking to implement a MAP or someone evaluating your current solution, now is the perfect time to assess how these tools can benefit your business.

Content marketing

Beyond the funnel: A new approach to content marketing

B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

Start streaming for free

What else we're reading

• Great Reddit discussion about 15 marketing tools I use almost every single day and why
• Common mistakes people make in interviews for senior marketing jobs

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Marketing automation platforms are the most often replaced piece of martech. Good thing we have a guide to help you find the right MAP for your team.

What they're saying

• “Your story is a powerful differentiator, but its power is in how you tell it. It’s not about how wonderful, smart and good-looking you are. That’s just noise. Prospects and customers don’t care. They want and need to hear the story of how deciding to do business with you will make them wonderful, smart, good-looking and successful.” Scott Hornstein in Balancing storytelling, culture, martech and AI for long-term profitability
• “TikTok’s emphasis on creative storytelling encourages brands to innovate, while real-time data insights help optimize strategies for sustained growth across all channels. The platform’s blend of visibility, engagement and conversion supports long-term business success.” Sam Shennan in How TikTok is transforming brand advertising

From Search Engine Land

• Google rolls out brand customization for Performance Max campaigns
• How a Google breakup could change the PPC industry
• Want to improve rankings and traffic? Stop blindly following SEO tool recommendations
• What makes content go viral, backed by research
• Get more out of your webinars and virtual events