With more than 40% of marketing spend typically destined for failure, IMI completed a comprehensive primary research paper delving into more than 1,000 case studies from 2017. The newly released study breaks down the five steps companies can take to re-purpose those lost dollars.
Going through the research from across North America, as well as consumer input from more than 10,000 Canadians, Don Mayo identifies what’s working, what’s not and what needs fixing.
