Fernando Machado is likely today's best known global CMO, and that's for good reason. He's a fierce champion of bold creativity, but he's also fanatical about results.
Today on Adweek, he expands on those two aspects of his business nature in a tremendously detailed insider's analysis of Burger King's Moldy Whopper campaign, created by agencies Ingo, David Miami and Publicis.
Most CMO writeups are dull affairs, but Machado once again delivers the goods (as he did previously with his breakdown of the Whopper Detour campaign) with lessons that every marketer, creative and strategist should try to digest.
The big 5:
1. Align on the strategic objectives
2. Clearly define what success looks like
3. Build your credibility
4. Dare to do something different
5. Grow a thick skin
Definitely take some time to read Machado's full analysis of the Moldy Whopper. It'll grow on you.
David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com
