JANUARY 12, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Friday, Jan. 12. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Wanting gross profits and fixating on them are two different things. Here's the distinction.

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

Preliminary WardsAuto Fuel Economy Index results show light vehicles in the U.S. averaged 25.5 mpg last year, up a fraction from 2016. Check out our trending chart.

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The Ford Edge SUV just got edgier.

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It wasn’t a great month on the stock market for publicly traded dealership groups.

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In a CBT Automotive interview, WardsAuto senior analyst offers tips to dealers on balancing their inventories in 2018.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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