"Everyone was chasing this cultural moment": After Oreo's "Dunk in the Dark" Super Bowl tweet in 2013, agencies rushed to set up their own war rooms for the big game. Here's the story of how these war rooms came to be.

Publishers have benefited from guarantees from content recommendation companies like Taboola and Outbrain for the past three years. But now, publishers say the content recommendation services are no longer offering them guarantees or that they're opting for revenue-share agreements with those companies.

Following the publication of a New York Times article on influencer fraud, agencies are either relishing in a moment of glee or scrambling to prove their worth.

Less than a month into 2018, brands have put between $3 billion and $5 billion in media spend up for grabs, seeking the best value for ads, unlike the last wave of reviews in 2016, when marketers wanted the best price.

Retail execs: Apply for a complimentary pass to our Digiday Retail Summit, where we'll discuss the Amazon effect on customer expectations and much more.

At the Digiday Media Buying Summit, discuss the future of the media agency and connect with executives from shops such as 360i, Mindshare, Mediacom, R/GA and many more. Reserve your spot in New Orleans today.