WardsAuto Daily Edition
 
WardsAuto Daily

MAY 27, 2022

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iX: Where the ‘W’ in BMW Stands For ‘Wow’

Wards 10 Best Interiors & UX Winner
The battery-electric iX represents the cutting-edge of interior design and sophisticated UX for the German automaker, incorporating an artful aesthetic that we never thought we’d see in a BMW.

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Autoline Daily 2022: Top Industry News for May 27

Silverado Passes F-150 As Most Shopped Truck; How Lucid Maximized the Air’s Interior Space; Toyota Cuts Production

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PGA Puts Cadillac Atop Most-Seen Auto Ads Leaderboard

Cadillac finished No.1 for the week of May 16 on the back of the 2022 PGA Championship, which delivered over a third of the overall impressions for the spot “Fortune Favors the Fearless.”

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2022 10 Best Interiors & UX Winner: BMW iX

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Crystal, wood and fabrics replace plastics throughout the BMW iX interior, combining with hexagonal patterns and two-tone upholstery to create a stunning new interior design language for the German automaker.

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Continental’s Latest Battery Pack Protection Sensors Revealed

From TU Automotive
Continental has launched two new battery management sensors that claim to detect battery current and even impact damage.

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AV Market Pulse: A Survey of Recent AV and ADAS Surveys: Part 1

For Wards Intelligence Subscribers
There is a long way to go before the mass market will be ready for AVs, but according to recent surveys by AAA, Motional, Pew Research, Simon-Kucher, Zoox and others, consumer trust in AVs is improving, albeit slowly, as more people learn about, see or experience self-driving vehicles firsthand.  This is the first of three articles summarizing recent AV survey results.

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