WardsAuto Dealer 5
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WardsAuto Dealer 5
 

NOVEMBER 27, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Nov. 27. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

An automotive tech company's new CEO says she loves software. We count the ways in a WardsAuto Q&A.

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Automotive retail is more than just a numbers game; it’s about building relationships and with VIP customer experiences. Every interaction in the customer journey impacts your bottom line. Learn how ELEAD1ONE helps dealers sell more with intuitive and transparent sales, service and marketing solutions that drive profitable results. 

2.

Buick hit rock bottom a bit back with a 3-product lineup about as exciting as Uncle Bob sleeping off Thanksgiving. But that was then.

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3.

If only Mitsubishi’s vehicle sales were as high as the engagement ratings its latest ad gets. Watch all five top automotive TV spots from various brands here.     

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Auto dealerships need to redefine the new 4Ps of Automotive Marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the 4Ps in context of a rapidly evolving industry.

4.

A study says while most Americans are ready for EVs to go mainstream, dealers aren’t.

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5.

Now for the latest dealer news from  CBT Automotive.

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Download our 7 Solutions to Margin Compression E-book for an in-depth look at the problem, and the steps dealers are taking to combat it. In it, you will learn:
•  How the automotive industry has adapted to margin compression
•  How margin compression applies to you
•  Where all the margins have gone
•  7 solutions to margin compression
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...